Multimedia Advertising Information

For help with advertising, contact:
Rick Hopper, Sales Director
603-832-9256
rickhopper@laconiadailysun.com

PRINT ADVERTISING RATES

OPEN RATES*
Eighth Page ...............................$100
Sixth Page .................................$135
Quarter Page .............................$200
Third Page..................................$270
Half Page....................................$400
Full Page.....................................$750
Back Page/Page 3....................$1000

DISCOUNT RATES*
(Discount rates: must add up to a half page of advertising in 2 weeks to qualify for the discount rate)
Eighth Page....................................$70
Sixth Page .....................................$85
Quarter Page ...............................$135
Third Page....................................$185
Half Page......................................$270
Half Page Portrait.........................$300
Full Page.......................................$500
Back Page/Page 3 .......................$750

STANDBY RATES*
(Standby rates: ad will run at the newspaper’s discretion any time during a five-day period. Maximum of two ads per week.)
Eighth Page....................................$65
Sixth Page .....................................$80
Quarter Page ...............................$125
Third Page....................................$165
Half Page......................................$250
Half Page Portrait.........................$280
Full Page......................................$475

*All prices include full color at no extra charge

DEADLINE
10am three business days prior to publication

PREMIUM PLACEMENT
Front Page Takeover 2 ads 10.25" x 11.50" (Page 1&2)........$2250
Jumbo Front Page (8.5" x 2.66") .....................................................$495
Top Banner (10.25" x 1") .................................................................$270
Large Front Page (1.79" x 4.5") .......................................................$130
Small Front Page (2.75" x .75") .........................................................$50

NEWS SECTION
Sponsored Content Full Page ..........................................................$500
Page 3 Calendar Third Tall ...............................................................$200
Special Section Sponsorship (10.25" x3") ........................................$250
Special Section Banner (10.25" x 1.5") .............................................$100

DIGITAL ADS
laconiadailysun.com
Tile ads (300x250 pixels)
Leaderboard (728x90 pixels & 320x50 pixels)
Video ads (300x250 pixels)
Newsletter ads (300x250 pixels)
Custom Eblast (600 pixels)
Page Zero ads (725x875 pixels)
e-Edition Banner ads (728x90 pixels & 320x50 pixels)
e-Edition Pop Up (768x576 pixels)
Interstitial ads
Sponsored Content

Special digital packages are available. Ask for a quote.

INSERTS
Cost per thousand
Up to 8 pages ..................................$45
16 pages...........................................$50
Maximum size 11.25” x 11.75”
Minimum size 9” x 4”
Deliver to:
The Laconia Daily Sun
c/o The Concord Monitor
77 Merrimack Street
Penacook, NH 03303

CLASSIFIED ADVERTISING
Display Ads
$8.00 per inch Black and White
$9.00 per inch Color

YARD SALE PACKAGE
$24.00 Black and White
$27.00 Color
Includes display ad for 3 days & Google map online

CLASSIFIED DEADLINE
10am one business day prior to publication

LEGAL ADS
$9.00 per column inch

AD DIMENSIONS
1/8 Page Vertical.......... 3.25” x 4.85”
1/8 Page Horizontal.......... 5” x 3.25”
1/6 Page Horizontal.......... 5” x 3.65”
1/6 Page Vertical.......... 3.25” x 5.65”
1/4 Page Tall................ 3.25” x 8.65”
1/4 Page Vertical............... 5” x 5.65”
1/4 Page Horizontal..... 6.75” x 4.85”
1/4 Page Bottom...........10.25” x 2.6”
1/3 Page Tall................ 3.25” x 11.5”
1/3 Page Vertical................. 5” x 7.5”
1/3 Page Horizontal .... 6.75” x 5.65”
1/3 Page Bottom........ 10.25” x 3.75”
1/2 Page Vertical .............. 5” x 11.5”
1/2 Page Horizontal ... 10.25” x 5.65”
1/2 Page Portrait ......... 6.75” x 8.65”
Full Page ................... 10.25” x 11.5”

ELECTRONIC FORMAT
PDF files accepted, actual ad dimensions at a minimum of 300 dpi.
Please use CMYK and be sure all small type (12 point and smaller) is 100% black (on black plate only).